Reference Books

Made to Stickby Chip Heath and Dan Heath

Switch: by Chip Heath and Dan Heath

Driveby Daniel H. Pink

Narconomics How to Run a Drug Cartelby Tom Wainwright

The Power Paradox How We Gain and Lose Influenceby Dacher Keitner


Social Marketing and Public Health - Theory and Practiceby Jeff French, Clive Blair-Stevens, Dominic McVey, Rowena Merritt 

Social Marketing Casebook: by Jeff French, Rowena Merritt and Lucy Reynolds 

Changing Behaviors for Good: (5th edition) by Nancy R. Lee and Philip A. Kotler 

Social Marketing Strategies for Changing Public Behaviorby Philip Kotler and Eduardo L. Roberto